AI Frontier Institute

Rental Pricing Integrity Act; enact

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Georgia House Bill 1520, the "Rental Pricing Integrity Act" (Section 1), has been introduced but not enacted. If enacted, it would add a new Code Section 10-1-393.22 to the Fair Business Practices Act of 1975 (Section 4). It would make it unlawful for a landlord or coordinator to sell, license, operate, use, or rely on an algorithmic rent-setting tool that uses nonpublic competitor data from two or more competing landlords in the same or a similar market to generate rental price or occupancy recommendations. A "coordinator" is anyone who sells, licenses, or operates such a tool for a landlord. Landlords and coordinators that use such tools would have to certify annually to the Attorney General that the tool does not use such data. They would also have to keep contracts with pricing software vendors, documentation of data inputs, records of price recommendations, and records showing independent pricing decisions for at least five years (subsection (c)). Violations would be unfair or deceptive practices, and Section 3 adds a new paragraph (38) to Code Section 10-1-393(b). Enforcement would be by the Attorney General only, with no private right of action under Code Section 10-1-399 (subsection (d)). The Act would take effect on approval by the Governor, or on becoming law without approval. It would apply to rental agreements entered into on or after that date and to their renewals, modifications, or extensions (Section 5). Section 2 sets out legislative findings on fair competition in rental markets.

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