AI Frontier Institute

Georgia Entertainment Artificial Intelligence Accountability and Performer Protection Act; enact

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Georgia House Bill 1603 has been introduced but not enacted. If enacted, it would create the "Georgia Entertainment Artificial Intelligence Accountability and Performer Protection Act" (Section 1) by adding a new Article 38 to Chapter 1 of Title 10 (Section 3). It would take effect January 1, 2027 (Section 4). Section 2 sets out legislative findings on the risks of AI replication of performers' likeness. The bill would define terms such as "digital replica," "consent," "likeness," "performer," and "production company" (10-1-970). Under 10-1-971, an individual or production company would be civilly liable for publishing, distributing or otherwise making available a performer's digital replica without consent. They would also be liable for distributing a product or service primarily designed to make unauthorized digital replicas of specific performers, if it has only limited other commercially significant use. Consent would have to come through a written contract signed by the performer or an authorized representative. The contract would have to provide fair compensation, bar perpetual uncompensated use, and describe the intended use with reasonable specificity. While the performer is living, it would be valid for no more than ten years. Under 10-1-972, production companies deploying AI in Georgia production would have to do three things. They would have to publish an annual public inventory of AI systems in use, starting no later than December 31, 2027. They would have to issue a disclaimer on how AI was adopted and deployed and what data, sources or metrics were used. They would also have to obtain a compliant contract before using a performer's digital replica. Under 10-1-973, the Attorney General could enforce the article as under the Fair Business Practices Act of 1975. Aggrieved performers could sue for actual and punitive damages, equitable relief, attorney's fees and costs, and other relief. Courts could also grant injunctive relief. Section 5 repeals conflicting laws.

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