AI Frontier Institute

Mississippians' Right to Name, Likeness and Voice Act; enact.

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Senate Bill 2046, the 'Mississippians' Right to Name, Likeness and Voice Act,' establishes a statutory property right for every individual in Mississippi in their own name, likeness, and voice (Section 75-101-5). These rights are transferable, licensable, and descendible, surviving the individual's death for ten years (Section 75-101-5). The bill defines key terms including 'digital depiction,' 'digital voice replica,' and 'personalized cloning service,' all of which encompass AI-generated content (Section 75-101-3). Under Section 75-101-7, any person who distributes an unauthorized personalized cloning service faces damages of at least $50,000 per violation, while unauthorized publication of a digital voice replica or depiction carries at least $5,000 per violation, plus actual damages, profits, punitive damages, and attorney's fees. Section 75-101-11 addresses commercial use without written consent, allowing injunctive relief, actual damages, treble damages if good-faith authorization was not sought, and attorney's fees, with a four-year statute of limitations. Section 75-101-9 provides First Amendment defenses for news, commentary, satire, parody, scholarship, and documentary uses. Contracts authorizing digital replicas for new performances fixed on or after January 1, 2027 are unenforceable unless they include a reasonably specific description of intended uses or the individual was represented by legal counsel or a labor union (Section 75-101-5(4)). The act expressly excludes student-athletes covered under Section 37-97-101 et seq. while they remain enrolled, and does not apply to passive media publishers or telecommunications providers (Section 75-101-13). The act takes effect July 1, 2026.

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