AI Frontier Institute

Artificial intelligence; require disclosure when used in political advertisements.

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Mississippi Senate Bill 2050 amends Section 23-15-897 of the Mississippi Code of 1972 to require disclosure when artificial intelligence (AI) is used in qualified political advertisements. The bill defines 'qualified political advertisement' as any advertisement—including search engine marketing, display ads, video ads, native advertisements, and sponsorships—involving a candidate for federal, state, or local office, an election, or a ballot question, that contains AI-generated image, audio, or video content and is made by or on behalf of a candidate, committee, or other person. 'Artificial intelligence' is defined as a machine-based system that makes predictions, recommendations, or decisions based on human-defined objectives. Under Section 23-15-897(5), creators and original distributors of qualified political advertisements must include a clear and conspicuous disclaimer stating whether AI was used. Specific disclaimer requirements vary by format: text/graphic ads must include a disclaimer in letters at least as large as the majority of text and in the same language; audio ads must include a spoken disclaimer lasting at least three seconds; and video ads with audio must display a visual disclaimer for at least four seconds and include a spoken disclaimer of at least three seconds. Section 23-15-897(4) requires prerecorded telephone messages generated in whole or substantially by AI to state: 'This message was generated in whole or in part by artificial intelligence.' Certain entities are exempt from disclosure requirements under Section 23-15-897(6), including broadcast stations carrying bona fide news content (with appropriate acknowledgment), stations paid to broadcast political ads, distribution platforms with clearly written disclosure policies, satire or parody advertisements, and platforms that provided notice of their AI disclosure prohibitions. Civil penalties under Sections 23-15-897(7) and (8) include up to $250 for a first violation by an individual and up to $1,000 for subsequent violations or any violation by a committee, with each separate airing or distribution counted as a distinct violation. The attorney general or an injured candidate may seek injunctive relief in specified Mississippi circuit courts under Section 23-15-897(10). The act takes effect July 1, 2026.

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