AI Frontier Institute

Requires notification of use of artificial intelligence system in certain communications with consumers.

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New Jersey Senate Bill 3668 (introduced Feb. 24, 2026 and referred to the Senate Commerce Committee) has not been enacted. If enacted, it would require any person or entity that deploys an artificial intelligence system to communicate with a consumer through an online platform to do two things. The notice must come upon establishing contact and before any further communication, and it must be clear and conspicuous. First, the person or entity must tell the consumer that an AI system is communicating with them (Section 1.a(1)). Second, it must give the consumer information on how to reach a human (Section 1.a(2)). That information includes a phone number, website or similar contact details, the days and times a human is available, and anything else needed to communicate with a human. Under Section 1.b, a violation would be an unlawful practice under the consumer fraud act, P.L.1960, c.39 (C.56:8-1 et seq.). The bill's statement says this carries a monetary penalty of up to $10,000 for a first offense and up to $20,000 for later offenses. It also says violations can lead to cease and desist orders from the Attorney General, punitive damages, and treble damages and costs for injured parties. Section 1.c defines "artificial intelligence" broadly. The definition covers software and hardware technologies that perform tasks normally requiring human intelligence, including generative AI. Under Section 2, the act would take effect immediately.

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