AI Frontier Institute

In preliminary provisions, providing for algorithmic pricing transparency and fairness; and imposing duties on the Office of Attorney General and Bureau of Consumer Protection.

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Pennsylvania House Bill 1779 (2025) has not been enacted. It was referred to the House Committee on Consumer Protection, Technology and Utilities on August 4, 2025. If enacted, it would add 12 Pa.C.S. § 103 (algorithmic pricing transparency and fairness). Under § 103(a), anyone who knowingly advertises or publishes an offer of personalized algorithmic pricing based on consumer data specific to an individual would have to include a clear and conspicuous disclosure: "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." Under § 103(b), no person or business could use protected class data (such as ethnicity, national origin, age, disability, sex, sexual orientation, gender identity and expression, pregnancy outcomes and reproductive health care) in setting a price or in offering, marketing or selling a good or service if that use withholds or denies accommodations, advantages or privileges accorded to others, or results in a different price than other individuals or groups are offered. Under § 103(c), the Attorney General could investigate, subpoena, and seek injunctions in Commonwealth Court or the county court of common pleas without proof of injury. Respondents would get five days' notice to comply, and courts could impose civil penalties of up to $1,000 per violation. Under § 103(d), a person harmed by a violation of subsection (b) could file a complaint with the Bureau of Consumer Protection, which must investigate. Under § 103(e), the section would not apply to licensed insurers or to financial services such as banks, broker-dealers, investment advisors and consumer credit providers. Section 103(f) defines terms including "personalized algorithmic pricing," "dynamic pricing," "consumer data" (which excludes location data) and "protected class data." Section 2 would make the act take effect in 60 days.

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